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Clive Dale
Clive Dale

All About Clive Dale

Clive Dale was born in Shrewsbury and his parents named him after Lord Robert Clive (Clive of India) who has a statue in the town square. Clive’s schooling started at Meole Brace School then after moving: Georgetown Secondary School, Tredegar and Tredegar Grammar School; then Canton High School, Cardiff.

Clive had a career in computing for over 40 years attaining MBCS CITP AMBCS status. This resulted in him working for many companies and living in different parts of the United Kingdom.

Clive was fourteen when he heard the ‘Magic Camel’, which is a nonsense story and has been telling the story ever since. This encouraged him to develop his own stories for his work with children, young people and even adults.

Clive spent a major part of his spare time involved with children and youths in various meetings and organisations the main one being Boys’ Brigade. Clive had the occasional visits to schools to promote the youth activities by taking school assemblies.

At a Christian conference a number of years ago Clive shared a couple of his stories with others over dinner and a minister said he should write them down and publish them. Clive finally decided to start this in 2013 when he published, ‘Clive the Magic Camel at the Zoo’.

Clive stories are enjoyed by all ages and had to make a decision on the age group for his books. He finally decided to write the story as a reader for those in the earlier stages of reading, thinking that the appeal of the short stories would encourage them to finish the book and read it often. Each story has a moral and the story can be just read to younger children with displaying the illustrations to keep them interested, or to older groups to aid discussions on the moral.

Clive has been visiting schools reading his published books and answering questions from the pupils. These have currently been mainly with key Stages 1 and 2 but he has also been involved with KS3. Clive uses A4 illustrations for small groups and illustrations on PowerPoint for larger groups and assemblies. Clive has also been invited to address ladies groups e.g. W.I.

Clive has taken classes in secondary schools covering the whole process of story development, through writing to publishing.

Experience in Schools to date:

 Main experience has been reading stories in assemblies followed by answering questions related to Clive’s experience of writing plus helping and encouraging pupils in building and writing stories. Largest groups: St Paul’s Hereford 450, Bushmead, Luton 750 pupils with KS1 and KS2 in two separate halls;

 Circulating round different classes, reading a book followed by more in-depth question and answer sessions;

 Involved in a KS2 class (32 pupils, St Paul’s Hereford) for a project where each pupil had to write a story based in Tudor times.  Clive circulated around the class: talking to pupils about their work; encouraging them; giving suggestions and advice to help them in their story writing;

 He was involved in KS3 classes (Lynch Hill Academy, Slough) addressing each class (approx. 18) in: developing and writing stories; other processes to prepare for printing and publication; and promotion. This included reading one of his stories with class comments/discussion on the suitability for the target audience. This day lasted over 5 hours.

Clive’s School Visits

Clive is happy to come and work with the school as they require. It can be as simple as reading one or more stories with a question and answer session after each story. This can be for the whole school or moving around classes.

Clive can give an interactive presentation on the process of building, writing and printing a story. Other components will also be included illustrations, publication and marketing.

Clive is also available to be involved in classwork by:

 Short talks on specified aspects of writing;

 Using appropriate examples;

 Working with groups by discussion, suggestions, encouragement, etc.

Currently Clive’s stories last around 10-15 minutes to read and the illustrations are integral to the stories. These can be displayed by either A4 illustrations for small groups or PowerPoint for large gatherings.

Clive’s purpose for school involvement is the same as he applied to his books. To encourage children to read and enjoy the process of reading, by providing interesting stories with attractive illustrations. That they will then be encouraged to pick up and read other books. This love of books and their stories will also encourage them to develop and write their own stories.

Festivals and other events:

Clive is available for Literary Festivals and other events where book readings to children would increase the entertainment and appeal for families. Clive has already been invited to talk to a number of adult meetings including a Woman’s Institute and is willing to discuss requirements will any meeting or organisation.

Clive’s Books

clive the magic camel at the zoo

Clive the Magic Camel at the Zoo

This is an old nonsense story which has been written down, illustrated, and the camel given the name Clive. It keeps to the original attributes that Clive wished from the other animals, but he ended up wishing he was back as a camel.

Promotes: ‘Be Happy with Yourself – Self Esteem’.

Johnny and the Rice Pudding

johnny and the rice pudding

Johnny loves eating cold rice pudding but he got into trouble when his mother went out and left him to look after the rice pudding while it was in the cupboard  waiting to go cold ready for the evening meal.

Promotes: ‘Respect other people and their property’ & ‘Do not steal’.

ollie the onion

Ollie the Onion

Ollie is one of a number of onions that are not liked by the other vegetables in a very smart garden. They have to put up with unkind remarks from the other vegetables and some of the onions do not know what to do.

Promotes: ‘Do not give in to bullies’ & ‘Be your best’.

Reviews and recommendations

Email from Mr William Davis, of Bushmend School, Luton after book-readings sessions to the two key stages, separately. (total approx. 750 pupils):

‘Dear Mr ‘Clive’,

Believe me – the pleasure was all ours! I have had so many glowing comments from children and adults who loved your stories and the way you presented them. Our book week next year will be at about the same time – so if you are free to return then I’d love to have you back!:) Certainly the name Clive Dale will be an inspiration for a generation of avid readers in Luton. Yours, with huge respect’ William

School magazine item St Pauls CofE School, Hereford

‘Clive Dale, author and grandfather of two of our children in school, read from his story ‘Clive, the Magic Camel at the Zoo’ this week. It was wonderful to see the children laughing at the development of this strange animal. Children from every class then asked him questions such as What inspired him? How does he start writing? How long does it take from writing to publishing? He then worked with Y4 on their own story writing. Clive has left book order forms at the school office so if any parent would like to purchase this book (ideal for children hearing you read to them or for those just reading independently), please do ask.’

Other book comments:

Sarah, Milford VA, USA (Goodreads):

“I have an 8 and a 9 year old daughters. They read the book together and they really enjoyed reading it. They had so much fun sounding out the animal’s name. This would be a great book for the author to present at a school and read to students and celebrate everyone’s differences. We had a local author come to our school that did that and the children loved it. This is the perfect book for such a presentation and for children to learn about writing. I look forward to checking out more books from the author.”

Mary Jane Calara, London (Facebook):

“Great book, the moral lesson is not just for children but for grown- ups too. Proud to have one! Thanks Clive Dale!”

Janet O’Shea, St Ives (Facebook):

“Nina, Morgan, Finley and Aidan really enjoyed this book. It was funny when mummy couldn’t pronounce the words! We are looking forward to reading Clive at the seaside.”

Colin Morgan, Bristol (Diverze):

“Great story with brilliant illustrations. My grandchildren ages 7 and 9 just love Clive the Camel they think he is so cute. Hope the next adventure is just as good.”

Brenda Riddle, Sheppey (Facebook):

Gave your book Johnny & the Rice Pudding to a family in Georgia with 3 red headed little boys, one who’s name happens to be Johnny. They used the recipe that evening & loved it. Never having eaten rice pudding before. Couldn’t wait to tell you. You’re internationally famous now.

To Make a Booking

To make an enquiry about Clive Dale, or any of the other authors, poets & illustrators listed on this website, please phone Trevor Wilson on +44 (0) 1535 656015, or email him at

Further information on Clive Dale is available on his website